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Can Yahoo's search engine catch up with Google's search engine technology? Yes. Yahoo is growing at a rapid pace and recognizes the need to keep up with the fast pace of competitors. If you have ever noticed, Yahoo has transitioned rapidly in 2008. Yahoo has an updated email composer, homepage and search engine. The builders of Yahoo has recognized that Google is a world wind coming to take over.

Lets get into some basics. The more users you acquire the more money that brings in. The Google and Yahoo search engines is a pay per click market and Google is making all the right moves. Just recently, Google partnered with Overture. Thus increasing the cost per click basis increasing in funds.

Google recently introduced Gmail which allow one free gigabit of mail storage! Looks like uphill for Google. Rashtchy calculates that the search engines market will reach nearly $7 billion in revenue by 2007! Thats a growth of 35% each year. These numbers are attracting much attention. In 2003, Yahoo also signed on with overture in order to jump in on the competition.

I think that Yahoo definitely has a chance to catch up with Google's technology, but I seriously doubt it will be an overnight success. But I do think that it is possible. In order for this to be a success, Yahoo will have to research Google's technology. It may take some assumptions being that Google is very secretive about the way they run things. Yahoo will have to continually keep up with the changing patterns of Google and find out who they are joining with. I think that it would also be ideal, if Yahoo was to research areas where Google is not common, and take over that spot. It all adds up, just like the presidential elections, they become successful by winning over the small areas that people tend to look over. Yahoo should join forces with other small search engines as well. Thus increasing a pay per click basis. More advertising on various websites would be a good idea as well. Making a convenient way to look up information on various websites would gain much popularity. For instance, if you are visiting a dictionary website and additional information is needed, there should be a "click here to look up" that directly connects the user to a yahoo search engine with that particular information in mind. That would be extra money for yahoo as well. There are so many options and I am sure that someone has thought of these things before but now it is time to apply them.

Learn more about this author, Shannon Perkins.
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