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I've been in the professional blogging niche since the beginning. That first year was frustrating for both bloggers and clients. In many cases the clients expected us to write posts praising the company, even lie if needed. They thought they were paying for testimonials. However, professional bloggers are not freelance writers. A ghostwriter might write fake testimonials, but they are not expected to put their in their publications and trick their readers into believing that the blogger loves the company.

Understand The Purpose of the Sponsored Blog Post

At the same time, the bloggers tried a few dozen ways to include the client ethically. They added an add at the bottom of the page. A few bloggers tried making an abridged squeeze page which lead the reader through an article and then hit them with the ad. This was hated' by blog readers and lost countless subscribers.

The industry flagged twice. The blog ad agency, blogitive.com, was the first. They started to teach their bloggers how to improve their image. Bloggers started to demand an ethical form of writing posts that respected their clients as well as promoted the clients.

To understand this fully, you need to recognize the three players.

The Client: Wants links, advertising, or testimonials
The Agency: They bring together the bloggers and clients
The Blogger: Also known as the publisher

Each of these players has their own concerns, their own demands, and their own responsibilities to their clients.

What Is The Purpose of the Post?

The first step to writing a good sponsored post is to understand what the client wants. If they only want the link, then the blog post can be written with no regard to the client at all. The blogger just needs to include a few keywords that pertain to the page being linked to.

The blatant advertising post must review the client's website and post neutral or positive elements of the website, product, or service. Many bloggers create a tag system' with their clients. They might write REVIEW in their subject line, or put a symbol such as * in the subject line, so their readers know this is a sponsored review. The blogger is upfront about the fact that they are advertising a product or website.

There are ways around adding intrusive' blog posts to a blog. The easiest is to only submit blogs that are so targeted' to a certain niche that other clients are not interested in posting links there. This works moderately well. The next way is to list with agents who let you pick and choose which

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