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How To Be #1 In the Search Engines
or for those who see the glass half empty...
How to Waste Money and Get Banned from Them

Is your website receiving the attention it deserves? Is it bringing you the traffic and exposure that it was designed to do? A good website is a vital marketing tool, but as with any other initiative, utterly useless if no one knows about it.

The bottom line: if your site is not on the first page of search results, you are virtually invisible to your customers.

Go to Google and type in keywords "real estate" and Ann Arbor, if you haven't already.

Aren't you just a little bit curious how www.realestateone.com got to be #1?

Is it because they read this paper?

When agents say, "I need SEO!" what they are really saying is "I want more traffic, I want my phone to ring, I want more leads!" But SEO is not some snap-your-fingers magic that happens overnight.

If there is one undeniable truth about SEO, it is the fact that it is a time-consuming endeavor that requires consistent effort, creativity, specific market knowledge, clear understanding of optimization techniques, and yes, risks. It is is a conscious effort done by someone who is able to set a well-defined target and find ways to get there.

In short, it's not rocket science but it's also not something to be trivialized.

We have encountered many times this "easy to do" attitude - to varying degrees. This ranges from clients that realize that SEO implies some work, but do not really understand how much, or the role that they have to play in it, to the naive expectation that, once set up, the website will automatically be "highly visible" to the search engines. In other words, a complete lack of knowledge that such a field of expertise may even exist.

Why You Should Read This

This is for agents and brokers that have their own websites and want more from them by improving search engine rankings. It does not intend to explain in detail how to build your SEO strategy. Such a subject can easily fill pages and, unless you want to get knee-dip into such effort, it may get really confusing or boring, especially if you're not the computer-savvy type.

Instead, the following pages attempt to only develop your awareness related to what SEO involves and why you should reevaluate your expectation that your website will land on the first pages of search engine results through some kind of magic.

1. What is SEO?

SEO (Search Engine Optimization) is the part of the website optimization strategy that aims to making search

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