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features to consider. Obviously, the prices vary between designers, as does the quality of workmanship and level of expertise. However, if the business owner has a well stated objective for the site, and an idea on how the site will look, the time needed for the designer to complete the project is reduced, which reduces the cost.

The cost today for web sites using a freelance designer are less than what yellow page ads used to cost, and, once designed, cost little to renew and maintain. If the business owner does the work himself or herself, the cost is less than a couple dozen pocket calculators!

WEB SITES OFFER MARKET EXPANSION

Businesses that sell goods, or are able to provide services remotely, can expand their markets virtually world-wide through web sites. In fact, many modest store front operations derive more revenue from Internet sales than from in-store sales. Web sites have enabled many entrepreneurs to locate in fairly small communities to enhance the quality of life for their families, while delivering many sales through the postal service or shipping companies.

The Internet offers such a lucrative market that many creative entrepreneurs use their web sites for their store fronts. Home made crafts, used books, and collectibles can be sold from home. Creative web sites affiliated with drop shipping companies leave the owner with little to do except create more pages offering more products, and pay the drop shipping company its price on sales.

Not only do web sites make the world your market for your products or services, they also are the venue for revenue streams with things like Google's AdSense and affiliate marketing.

The purpose for business is to make profits. Web sites are important to expand the market from which profits are derived, and to derive additional revenue from sources otherwise not available to businesses.

WEB SITES FOR COMPANIES THAT DO NOT CONDUCT BUSINESS OVER THE INTERNET

Though free directories benefit companies that do not conduct business over the Internet, like mechanics, doctors, and restaurants, the free ad pages showing the companies' names are laden with advertising from competitive businesses that pay to appear on the page. Many of these directories offer pages free from competitive ads, but not for free. These sites provide some web presence, but insufficient presence in today's market.

Even companies that do not conduct business over the Internet derive tremendous benefit from a properly meta-tagged web site with content

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