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How to market an indie computer game

The computer games industry is a multi-billion dollar market and yet marketing an indie computer game can be an incredibly difficult task. Games such as 'Grand Theft Auto' and 'World of Warcraft' are leaders in the market, but what can you do to market your video game if you're an independent developer?

If you're after cheap and easy marketing strategies then one such method of getting the word out there about your computer game could be through the social-networking website MySpace. Set up an account on there purely for your video game, upon the profile post details about the game and upload videos also to show graphics and gameplay. Start browsing around for those with an active interest in computer games and target them with friend requests. If they're impressed with what they see then soon the promotion will start booming as word of mouth leads many others your way and exposure for your video game is increased.

As well as setting up a MySpace page for your game, set up a standard website also. You may have one for your publishing company already, but setting one up specifically for a game will make it look extremely professional and will increase the likelihood of people parting with their hard earned cash in order to purchase your computer game. It can be as vast or as simple as you like, get a web designer to aid you in this process if you're not personally a proficient web designer, it will help the website to look more appealing and should increase interest in the computer game if done well. A well put together website can speak volumes.

Forums on the Internet can be utilized to great effect in order to increase exposure. It does not have to be a one man mission but instead you can get others on board to assist with your marketing and may even see it fit to take on a dedicated following of e-teamers to help you with your task. If you've already set up that MySpace then there will no doubt be many people willing to help you here and you can ask for their help in getting the word around about your game. Ask them to provide you with links to the forums on which they have advertised your game, keep accounts of websites you have targeted and look into others that you have not yet approached. Before long you'll have covered a huge array of websites and the marketing of that indie computer game of yours will be well under way.

On the Internet are many popular computer game websites that many look to as a guide to what's hot and what's not in the games industry.


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How to market an indie computer game

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