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Paris Hilton is a phenomenon that defies explanation. I've heard of a "death" spiral. But she seems to be - in spite of her best intentions - spiraling upwards. Go figure.

Originally, she was famous just because she was rich. Now she seems to be getting richer just because she's famous. Knock-down good looks helps, of course. But apparent lack of talent doesn't seem to be hurting her cause. Can she do anything wrong?

I think her best "asset" (and I must tread carefully here) is her name. It's a marketer's dream. Think of it.

Paris: The most beautiful and romantic city in the world. France doesn't deserve such a gem, but I'll save that for another article.

Hilton: A surname that literally exudes high-class and luxury with a rich, unspoiled history.

Can you imagine the conversation her parents had?

"Honey, I'm pregnant."

"Oh, good, now we can finally use that girl's name that worked so well in the focus groups."

"We're going to name our baby 'Las Vegas'?"

"Yup. That way she can never embarrass us. Because, after all, what happens with Las Vegas, stays with Las Vegas."

Mr. and Mrs. Hilton later changed their minds, Paris made her video, and the world has never been the same.

Learn more about this author, Joe DeShon.
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