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Aductions is a self service platform for advertisers and publishers. Aductions founded in 2006 and currently have a big databases of publishers and advertisers on board. The concept is simple. Self service platform being created by the founder to cater from the small advertisers to the big advertisers.

Advertisers

To utilize the platform, advertisers should have their own credit card, checking account or a Paypal account. What they have to do is to signup and create a free account. Let take this for an example : As advertisers who wants to find an auto websites to advertise, what they have to do is to search the desired keywords to search the websites that they want the advertisement to appear on.

After selecting the account, what the advertisers need to do is to submit the creative based on size that publishers offer. The approval for the creative doesn't take long time to get approval. Then place an order and make payment through the gateaway which is simple to learn.

Publishers

If you have a websites or blogs, you can list down the sites to be in the Aductions inventory. You have selection of 4 category on how to charge advertisers such as :

1)CPM - Cost Per 1,000 Impression
2)CPC - Cost Per Click
3)CPD - Cost Per Day
4)CPU - Cost Per 100 Unique Visitors

Besides the charges, the publishers is free to determine what kind of size that they wanted to let the advertisers to choose from such as :

1)Leaderboard : 728*90
2)Wide Skycrappers : 160*600
3)Small Skycrappers : 120*600
4)Small Button : 125*125
5)Square Box : 350*200
6)Text Link Ads : Depending on the size

The best part of the Aductions platform is by having the statistic for the particular ads space transparently to the advertisers. So this will get rid of the click fraud that usually occurred on the Google Adsense, Adbrite and Bidvertiser.

It's fair to the advertisers as well. The only part that the Aductions team should have look into is the Demographic selection which are the most needed tools by the advertisers. Some advertisers love the ads to appear on the USA or all European countries or maybe Malaysia.

By having this platform on the world wide web, the other meaning that everybody can start to advertise their product or websites to get more visitors and later will convert to a sale lead. Don't think about the big budget on the advertisement that later on the sales is not there.

Let start with a small amount of money to get exposure and to strengthen the brand name of your own product. Remember, internet is without border and let the world know your products.

Learn more about this author, Saiful Haq.
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