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need an effective strategy, not a list of tactics. Your vision of the company has allowed you to clearly articulate your plans for future success. Here is where you translate the talk into action. Leadership is vision plus execution. You execute your vision by mapping business strategies to successful performance through SMART performance objectives. Document these in a position description and performance profile.

SMART Performance Objectives
1) Specific: include the details to accomplish
2) Measurable: Measurable amounts or percentages of change
3) Action-Oriented: Use action verbs (such as build, improve, change) to help in comprehension 4) Results: Clearly define what will occur
5) Time-bound: Include a date or state how long it will take to start and complete

By providing both balance and objectivity you can eliminate ambiguities and ensure that perceptions and expectations are congruent, realistic, and market-based. As a hiring authority, your goal should be to clearly define growth opportunities that qualified and motivated professionals want to willingly pursue, right down to the entry-level administrative staff.

Integrate Recruiting into Business Operations
Please note that you must treat everyone with respect and discretion. Strict controls should underlie your actions. Elements such as accountability, continuous improvement, and transparency throughout a dynamic culture go a long way. Try to evaluate areas where you can improve. Once you are on the pathway to successful performance, it will be difficult to maintain without ongoing maintenance and attention.

The recruiting process is an integral part of business operations. Your best employees are always searching for opportunities that enhance their capabilities. You can increase motivational levels, thereby reducing turnover, by offering someone the chance to impact your company's success and drive the business strategy through increasing achievement levels.

You can tap into this reservoir of motivation by providing career opportunities with organizational impact. Top-performing professionals look at a position as the first-step in a new career phase. Really knowing the position is pivotal to convince candidates with multiple career options to invest valuable time evaluating your opportunity. Once candidates understand that your company's opportunity is the best move for growth and potential, then the negotiation of a reasonable compensation package, while important, becomes secondary.

You can add value by

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