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The Beatlemania started to wane after the decision was made to not tour after the final show in San Francisco in 1966 as everybody in the band agreed that their musical abilities began to slide downhill while being bored of their own notoriety, also, it was a breathe of fresh air as they enjoyed their days off and start fresh with new approaches as full timers in the studio. This time, the changes in musical directions are in more personal, extremely innovative and conceptual levels as John, Paul, George and Ringo released an album that launches the summer of love, the psychedelic culture, and they become the musical messiahs for myself and millions other hardcore fans with the enormous "Sgt. Pepper's Lonely Hearts Club Band". Packaged with a grand album sleeve collaged pictures with the band's influences of literary and artistic influences and tributes(and controversials as this is the album cover that is mother to the eerie, ridiculous, coincidental but interesting "Paul is dead" hoax that followed two years later).

1967 was the year of release and cultural events becomes more turbulent with the wider epidemics of marijuana, LSD and open-minded politics among kids. Again at the right place and the right time, The Beatles maximizes their creative potential through sonic manipulations as their basic pop formulas are pushed in deeper to almost limitless horizons from their moptop, r&b and rock & roll songwriting genre. Armed with the genius of their veteran producer Sir George Martin with then sophisticated innovative equipments and his multiple studio recording tricks. The instrumentations is in wide range from ensembles of orchestrated strings and brass to the exotic sitar provided for the concept of The Beatles disguising themselves as a different band in alter-egos.

The sound of a murmuring crowd and tuning of band instruments sampled from the orchestra sessions as the first cut of the title track as it rocks out the role-play Fab four with distorted guitar riffs, a handsome song mainly from McCartney with its energetic grooves, the usual hypnotic-well crafted song arrangements and the rock and roll revolution was officially full speed ahead on "Sgt. Pepper's Lonely hearts club band/With a little help from my friends". The second part medley/segue includes Ringo Starr(as Billy Shears) on vocals with unique backup vocal harmony formats. Followed up with more optimism is the next song "Getting Better" with its rich collaboration of the Lennon/McCartney duo

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