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can use their free test run to generate 30 search words. Wordtracker is easy to use, just key in a description of your business and Wordtracker recommends several good search word options. Word tracker uses its own rating system, called KEI (keyword effectiveness index), to rank words for performance.

To continue our example: with a quick search using "wholesale carpet sales" as the company description, on wordtracker, I quickly found the following phrases to be viable options: "wholesale carpet" (KEI .134), "Wholesale carpet padding" (KEI .087), and "carpet cleaning" ( KEI .065). These were the top rated phrases given by Wordtracker. You might want to continue searching for words with higher KEIs but I will use these keywords as examples.

OPTIMIZING YOUR COPY
When it comes to search engine optimization, the magic happens in the copy (the text), not in the graphics, flash and other gee-wiz factors. It is essential to optimize your copy so the search engines are more likely to put your link on top when net-surfers search with your chosen key words.

COPY OPTIMIZATION, STEP 1: THE OPENING PARAGRAPH
Search engines regularly use web applications called spiders or crawlers to search web-pages and update their search criteria. These spiders pay special attention to the opening paragraph of registered sites. Hence, it is essential that your chosen search words appear at least once in the opening paragraph of your page.

For example, a great opening paragraph for a carpet sales company that has chosen "wholesale carpet," "wholesale carpet padding," and "carpet cleaning," might read:

At Joe's Flooring and Carpet, we guarantee your satisfaction on our high quality wholesale carpet products. You can improve the beauty of your home on a tight budget with our excellent selections of wholesale carpet and wholesale carpet padding. You might also consider purchasing some of our carpet cleaning supplies at rock bottom prices. Why pay high retail prices for carpet when you can buy wholesale carpet from Joe's for a fraction of the price.

The trick is to write your opening paragraph so it reads with a natural flow and still use your killer search terms.

COPY OPTIMIZATION, STEP 2: ADDITIONAL SEARCH TERMS
In addition to placing your selected search terms into your opening paragraph, you should also pepper the rest of your page with the same search terms at least five times. Don't worry if the copy gets a little long. Studies show that long sales copy works great. Spiders crawl through individual

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