by Craig Nybo

Created on: March 11, 2008

WIN BIG BUSINESS WITH SEARCH ENGINE OPTIMIZED COPY
It can be asserted that online business is not only the future of business, it is the present of business. But the Internet is a huge world full of eager entrepreneurs of every size, all vying to cut their own niche out of the market. So how can you jump ahead of the competition? Search engine optimization can be one of your greatest weapons. Read on to learn the basics on how you can improve the exposure of your website by optimizing your copy.

ORGANIC VS. SPONSORED LINKS
It is important to understand the difference between organic and sponsored links. Any link that you pay search engines for clicks is a sponsored link. On Google.com, these links are located down the right margin.

To rise to the top in the pay-per-click sphere is simple. Pay per click links are sold off to the highest bidder. In other words, you determine how much you are willing to pay to have someone click on your link. If your bid is higher than your competitors', your link appears at the top.

Organic links are non-pay links. These, on Google, appear down the center of the page. Site administrators slug it out for top positions on organic listings. To appear on the first page on a Google search is truly a badge of honor and usually does not happen on accident.

Google, and other search engines, use a different logic for organic links. Site popularity and content are considered in determining link order. The more relevant to a respective search a site appears, and the more popular that site is, the higher it is listed when respective search terms are used to look for content. Hence, you can boost the positioning of your site by increasing its link popularity and optimizing your copy to applicable link words.

FIND KILLER SEARCH WORDS
The first step in improving your Google listing is to find a few niche words that users are likely use. Let's say you have a wholesale carpet business. Some words immediately come to mind like, carpet, floor, cheap carpet, etc. But often these first impression words might not pack the punch you are looking for. You might pick carpet as a good word, but your competitorswho have committed millions of dollars into selling carpet onlinemight dominate the search word, carpet, placing your site near the bottom of the stack.

It is better to find words that are not quite as competitive, but that net-surfers are likely to use. One great resource to help find such words is wordtracker.com. Wordtracker is a paid service, but you

• 1
• 2
• 3
• Next Page >>