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Using a blog or MySpace to promote your business

I have tried both using a blog www.BizCreditPolicy.com and My Space www.myspace.com/michelledunn to promote myself and my books. I had heard of My Space but thought it was a place for teens or kids, the description on their website is "a place for friends". One afternoon I was reading an issue of Entrepreneur and they had a story about a woman who said she had used My Space as a marketing tool for her business. My first thought was "there are business people on My Space?" So I checked it out. I found there were very few business people that were active members, and a lot of teens, younger kids, musicians and people looking to party and meet other people with similar interests. I also saw that they have groups and some do pertain to business while some seem as if they are business related but are "Get Rich Quick" groups. There are groups for anything you can imagine someone might have an interest in. I thought I would try it, since I like to try everything to market myself and my books and it was free! I created my profile page, uploaded my pictures and began browsing the site for other business owners.

I have met a few people that I network with but I did not have a huge response or increased traffic to my website or orders of my books because of my myspace page. It is a fun way to meet a few other business people but you also have to weed through the emails from people just "hanging out" there and sending you emails about dating or partying. I found it was not worth the time and effort to continuously maintain a My Space profile for my business, but am hoping that will change. It was taking me too much time to weed through all the "friend requests" and "emails" from people who had no interest in my books or business. I have left my page up and do check it occasionally as well as post to my blog. My Space page also comes up when someone does a search on Google or Yahoo for me, so that is a bonus as well. If they find me on My Space and then visit my website, I have accomplished what I started out to do.

My recommendation with My Space is that if you have the time to create a page and do a little searching for business groups and people, it is something that does not hurt you to have it out there, but I wouldn't count on it to help you make more sales or increase your websites traffic.

Depending on what you are marketing, a blog at My Space may be the tool for you. Tish Hill, from "Off the Hanger" which sells, buys and trades quality high-end used clothing and


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Using a blog or MySpace to promote your business

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    by Michelle Dunn

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