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Domino's Pizza Inc was first founded by the Monaghan brothers in 1960. During that time, it was named as DomiNick's. With a low budget capital, both brothers sought out to make their company a leading pizza company.

However a year later, James Monaghan sold all of his shares to his brother, Tom, for a Volkswagen Beetle. Five years after the selling of shares, the name company was renamed as Domino's Pizza.

Complementing their pizza with delectable side dishes, Domino's Pizza also concentrated on delivering their delivery on time. This trend became a hit with the locals to the extend of opening new franchising companies in the later years. This move proved to be a successful one as it cash in royal payments and revenues.

Domino's Pizza well planned marketing strategy was their main reason to their success. Categorising their operation into three different subsidiaries, Domino's Pizza was a company to be reckoned with.

They were wise to have a subsidiary to manufacture and distribute their production to further compliment their franchisee stores nation wide. Their distribution and production center were strategically placed in order to cover the franchisee stores in their vicinity.

In total they have seventeen regional dough manufacturing and food distribution centers. One distribution center to provide equipment and supplies to certain parts of their domestic and international stores and one vegetable processing distribution center.

With great financial status, they have made a name of themselves as they became official pizza of NASCAR and the official pizza of Michigan International Speedway in 2006.

In 2004, Domino's Pizza Inc, began their stock trading on the New York Stock Exchange (NYSE) under the new ticker symbol "DPZ." Currently the price of DPZ is tagged at USD$12.88 with a market capacity of 768.00M as of 7th March 2008.

They have also launched a few charity organisations to support the needy, the physically disabled and also the victims of natural disasters. Such organisations are Pizza Donations and The Partners Foundation.

After forty-eight years of pizza making, they have successfully managed three thousands international franchising stores and five thousands domestic stores. As of January 1, 2006, they have also successfully ended their annual income with USD$1,511,597,000 and had an approximately of 13,500 employees.

Learn more about this author, Nur Asyikin Abdul Majid.
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