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Getting a new business off the ground can be a daunting task on a shoe string budget.
Writing articles that are free for people to reprint can help you to successfully promote your business, get more first time customers, and build up lots of quality links to your site.
Below, you'll find some great reasons to write articles to promote your business.
1. Article writing helps you to get more links to your site.
Articles that are free to reprint come with the stipulation that whoever publishes them include the author's resource box. Your resource box or "about the author" section is where you can promote your site or ezine and link to your site.
Article directories and article announcements lists that provide articles for webmasters and ezine publishers to reprint will include your resource box with your articles.
People that find your articles from these sources and reprint them on their sites or blogs will also publish them with your resource box, helping you to get more quality links to your site.
With lots of quality links to your site, your link popularity will increase and also your page rank. With your articles scattered around the internet, you'll be able to get more people to visit your site and see what you have to offer them.
2. Writing articles enables you to get more search engine traffic from the sites that publish your articles.
Another benefit of writing articles is that pages with your articles published on them will be spidered and indexed by the search engines.
When people type in the keywords in your article's title, your article's page could be in the top ten results, giving you lots of traffic to your article's page and more traffic to your site.
Because of this, it's extremely important to choose the right keywords for your titles, and to use your chosen keyword phrases or keywords within your article's body where appropriate so that searchers can more easily find you.
3. Article writing can help you to increase your credibility.
A major key to profiting as an article writer is to write quality articles. Consistently turning out great articles will help you to separate yourself from other writers that don't put as much effort in their work and help you to establish yourself as an expert in your readers' eyes.
4. Article writing can help you to get more ezine subscribers.
To get more ezine subscribers by writing articles, simply plug your ezine in your resource box. Tell your readers some of the benefits of joining your ezine and link to your ezine's sign up page or squeeze page with some anchor text. Also do this when promoting your site's main page in your resource box.
Note that the keywords or keyword phrase that you want your link optimized for is your anchor text.
On your sign up page or squeeze page, list several benefits of joining your ezine including any bonus you are offering. Below this put your subscription form, privacy statement, and ask for your visitor's first name so that you can personalize your issues.
In addition, double opt in all your new subscriptions. Make sure that the people on your list really do want to hear from you.
Learn more about this author, Ken Hill.
Click here to send author comments or questions.
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