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with using the chosen sales technique is necessary. Turning up for a Power Point presentation of your idea, and not knowing how to use the technology does not equate to a potential sale.

Setting a price for the sale of your idea suggests that you know what your idea is worth. Remain negotiable, but without a realistic starting point, you may look like a floundering fish to a shark.

Case example: Doug was driving down the highway and noticed two billboards within close proximity of each other. One was for a global fast food company and the other for a legal firm specializing in family law. A catchy phrase linking the fast food company with the legal firm popped into his head. The more he looked at roadside advertising, the more he realized that the two companies always advertised side by side. Minimum research revealed that the reason for the same place advertising was that both firms were attracting consumers from the same group the family.

Doug's catchy phrase idea provided a direct link between the two companies in a way that families would remember the legal firm whenever they entered the fast food real estate. Unsure of what to do, Doug set his idea out in letter form and sent it to the head office of the legal firm.

Within weeks, Doug had received a reply: Thank you but we have our own team that decides upon slogans. Embarrassed and dejected, Doug put his good idea to rest. However, one month later Doug received a cheque and a contract in the mail. The legal firm bought his intellectual property rights to the slogan and told Doug that all new advertising material will carry his slogan.

Finding a company to buy your business idea means that you will have to do some research and then have enough faith in your idea to share it. The worst that can happen is that someone will say "no." To begin your research, have a look at Idea Trade Network (www.newideatrade.com). Their operation seeks to "link the ingenuity of innovators with investors, manufacturers as well as idea commercialization firms who have the expertise and resources to market new ideas at the worldwide level." This is just what a revenue-deprived business idea inventor needs.

Learn more about this author, Megan Bayliss.
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