Aductions Inc, a San Jose Company is the newest member to the world of internet marketing. Based on a similar system of OpenAds and Text Link Ads, Aductions is said to be the first self-serve marketing system for advertisers.

Their base system is plain simple:

1) Publishers set their inventory
2) Advertisers buys the inventory off the publisher
3) Publisher pay a small cut and gets the funds immediately or upon completion.

So how does it really look or work?

Publisher Signs up. Be it a blogger or webmaster.
-Publisher assigns what to publicize: A Leaderboard, A wide Skyscraper or a Large Square.

-Publisher selects type of payment / advertising model:
CPM (cost per 1000 impressions), CPC (Cost Per Click), CPV (Cost per hundred unique visits) or CPD (cost per day)

-Publisher can do a barter trade with another publisher on the trade marketplace, like eBay.

-Publisher waits for someone to buy his inventory. If there is none, he can put a placeholder to show alternate ads instead.

Now for the Advertiser end

1) Advertiser Signs Up
2) Advertiser uploads funds.
3) Advertiser specifies his requirements
4) Advertiser filters through the publishers for his requirements
5) Advertiser places advertisement.

In actual fact, in step 3, the advertiser can specify the filters, like dermo graphics, ethnic targeting, keywords or categories.They can also see how many impressions it will come on with the CTR ratios and projections.There is even an area to choose by performance of Impressions, Click through Rates.

I analyzed the platform already and the platform in itself can filter out non-performing sites or blogs so that you get your advertising dollar's worth. I have tried out their system out and for a start up, it is quite a simple system which is what it is all about. It makes things easier for the small timer to get paid as it's an immediate payout system. It offers payout by PayPal and now they are setting up an overseas office in Malaysia to coax the Asian Advertisers and tease the top notch bloggers and publishers from Singapore and Malaysia.

In effect, advertising rates can start as low as 1 cent for each click to as much as $7 for a day's worth of advertising banner on a top notch blog with over million viewers a day! You can't get any better exposure than that.

The company is not setup or funded by any Venture Capitalist. Initiated by a bunch of British lads who had this self serve process. It took them almost 12 months to cook up a correct recipe for the platform with great dedication and a shoestring budget. Now, as we speak, there have been an influx of advertisers coming into their platform ranging from top brand names to even small enterprises.

At least, there is an underdog we can bet on.

Learn more about this author, Dr R Azrin.
Click here to send this author comments or questions.

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