The Style & Beauty channel can be seen as a giant flea market. There are various "vendors" (subchannels) in which you can "shop" from (by writing to the different topics featured within each subchannel). Sometimes, you'll find "steals" (topics that are lacking in competition). Other times, the search to find the best "deal" (the number 1 spot) in the bunch will require strategy, time and ingenuity. You ready to shop til you drop?

In time, each "purchase" (article) will have a place in your "closet" of articles, providing you years of "style" (money in the form of pennies) and longevity. I think that's better than a closeout sale! However, as intriguing and glamorous the fashion and beauty world is, the business is cutthroat. There are billions of consumers each with different expectations. Your goal is to satisfy the majority of them.

Since Helium articles should be in magazine format, look at the formats in popular fashion magazines such as Glamour, Cosmopolitan, Marie Claire, InStyle and so on. Unlike Associated Content (AC), you cannot add images to your articles so your motivation should be to create a "model" worthy of the runway in the mind's eye of you reader.

-HUMAN EMOTIONS & ANSWERING QUESTIONS-

William Lezubski, author of "Write Fashion Articles With Ease, and Start Walking Down the Article Runway to Success," has outlined two major points:

*Human Emotions Are What Creates Trends and Drives the Fashion Industry ~ Trying to persuade consumers without appealing to their emotions to buy into the latest trends is similar to persuading plus-sized women to buy clothing made for petite women! It just can't be done. A successful ad causes the consumer to be emotionally invested into the product. A successful article works the same way. If you present your information in an intriguing, fresh way, your reader will be emotionally invested in your article. If you're especially lucky, they might even be emotionally invested in you!

*Answer All the Reader's Questions, and You Are One Step From Winning Them Over! ~ A conscientious consumer will have plenty of questions, comments and concerns that will have a company brainstorming for months. However, as a writer, you have to get it 95 percent right the first time with readers. Many writers look and revise their work until they are certain that the reader will be satisfied with their article.

Tell your reader something they don't know, as they want as many of their questions answered in one

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