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When you're a business owner on a budget, you want every dollar of expenditure to count.

How then do you establish a web presence without overspending?

Perhaps the more critical question is: how do you ensure that your money will be well spent, and that it will deliver the results you want?

Actually, developing and managing a website on a budget is not the real problem.

Not when there are companies out there willing to charge less than $5 a month to build you a website, or teach you how to build your own for under $50 a month. The competition is so keen that companies are happy to throw in serious freebies.

Free domain.
Free email.
Free hosting.
No set-up fees.

The greater challenge for business owners who are serious about having a real Web presence is one of numbers.

With more than 56 million sites on the Internet, how do you ensure your website gets seen by your target audience?

The key to establishing a successful Web presence is traffic. Without visitors to your website, you might as well be invisible.

To ensure regular streams of traffic to your business website, there are two groups you absolutely must satisfy.

The first is People.

Your goal is for your website to attract an ever-increasing number of visitors and customers everyday. As more people discover your website and find that they like what they see, they will spread the word about you, bookmark your site in their Favourites folder, and come back for repeated visits.

The second group is Search Engines.

Your search engine rankings play a large part in determining whether your site ever sees the light of day. The higher your ranking, the closer you are to being visited.

Imagine your site being listed in Alexa's Top 1000. How easy would it be for people to find you if you are at 493, compared to if your site is ranked 999,234?

So how do you go about to build a website that people and search engines love?

The Secret to Building a Website that Works

The starting point and foundation of a successful website is CONTENT.

High quality, relevant, useful, up-to-the-minute content on something you know a lot about, or something you love, is always in demand. When you base your website on a theme that people are searching the Internet for, and you do it skillfully and thoughtfully, with an emphasis on meeting needs and solving problems, you will almost certainly be assured of a high ranking.

Obviously, not everyone enjoys writing or excels at writing. If you think writing is not your strongest suit, there are resources that will

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