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Everyone knows that networking is beneficial to getting the word out about your new business, but there are few people that are aware of how to get the most out of networking.

The first thing that you should be aware of before you set out to meet new people and discuss the benefits of choosing your business over another, is your appearance. When greeting someone for the first time, make sure you dress appropriately for the type of function you are attending. First impressions matter. Your choice of clothing will make a statement about how approachable you are, before you speak your first word. For example, wearing neutral, blue or green tones will make you appear warmer than a powerful red or black outfit. If you choose to mix softer colors with stronger colors, you may appear more interesting than the average person in attendance. Wearing a black suit with a creme colored shirt, for example, may make the statement, I am powerful but approachable. Also, be aware of is your stance. In body language, crossed arms connote being unapproachable in contrast to an inviting relaxed stance with arms unfolded.

If you are approaching someone who is already engaged in conversation, listen first and then make a sign of acknowledgment like nodding your head in agreement. This will make others aware of your presence. Wait for the appropriate natural pause in the conversation, then introduce yourself with your business card in hand.

After being introduced, remember the golden rule to being a good conversationalist is to be a great listener. People love to talk about themselves. Listen first, then ask questions to show that you have a genuine interest in what he or she has to say. Chances are you will find something you have in common with this person you have just met By listening first, showing an interest, and sharing something that you have in common, you have established a memorable exchange.

In "The Lost Art of Listening," by Michael P. Nichols, Ph.D., listening is defined as paying attention, taking an interest, caring about, taking to heart, validating someone, being moved, and appreciating. Nichols explains that "We define and sustain ourselves in conversation with others. Recognition-being listened to is the response from another person that makes our feelings, actions, and intentions meaningful."

Because I am a freelance writer and paralegal, most of my work has come from having good conversations with existing or potential clients. I am always professional but never afraid to take a chance by extending myself beyond surface talk. I have found that seizing the opportunity to engage in deeper, more meaningful connections with people, creates customer loyalty that is priceless in the world of business.

Learn more about this author, Becky Rolland.
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