by Dennis Broe-Ward

Created on: February 23, 2008

FREE PR DOUBLES SALES'

It's easy to love PR when its FREE, but even free advertising must sell you're products and expertise to the people and organisations that buy from you. Good PR can also establish you as the expert in your field... what do you think that's worth?

Do you want to slash the cost of your advertising? Do you want to be recognised by your customers as the reliable expert in your field? Do you want to increase your sales and profits? Then read on, this article will point you in the right direction and believe me, it really is so easy.

The following basics are common knowledge within good PR circles, they will show you how to achieve measurable and startling results from your future sales and marketing campaigns, follow my free advice and you'll be amazed when you double or even triple your sales opportunities.

1. It's a fact that 99% of press releases fail to get published.

Are you paying your agency silly money for such unacceptable conversion rates? Would you ignore a 99% failure rate from your own sales efforts? Have you measured the effectiveness of your advertising and PR recently? Do you know the percentage increase in sales generated from your advertising and PR costs? Your answers to these questions will soon tell you if you're pouring your profits down the drain and losing valuable sales opportunities in the process.
If however you are a member of the 1% club, enjoying the rich rewards that effective PR brings, you don't need to read beyond this point. But if you're not, and remember this advice is totally no-strings free, please read on.

Still reading - Good!

2. Here are the basics that top PR agencies always employ.

Imagine you're the journalist or editor of the publication that you've targeted to feature your article. Get on their wavelength by reading some back-articles previously published by them, but be suspicious of publishers that expect you to also buy advertising before they will feature your offering. Pay particular attention to the publications headlines style' these are designed to appeal to their readers.

Customise your writing style to complement, mirror or flatter theirs, making life easier for journalists is a sure-fired way of grabbing their attention and getting them to feature you. It's much easier to win their support when you deliver articles that they would have probably written to publish themselves.

Remember, whilst journalists are constantly under pressure chasing deadlines, they are always looking for a new angle' something

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