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look perfect", maybe you say things like this yourself. People constantly compare themselves to an unachievable ideal and downgrade themselves as a result.

"Perfect" does not exist, we're all human beings and we all look different. Look the best for you and don't aspire to the current advertised ideal which is there to tap into your wish to be considered perfect and make you buy products. DON'T confuse aspirational advertising with reality. Be as good as you can be, be constantly improving, THAT is your ideal, not something remote from yourself and exaggerated that someone else pushes onto you.

PROJECTION OF AN IMAGE

Obviously when you project your image to other people you want to maximise your positive points and minimise evidence of, or altogether hide, your negative points.

Confidence vs. arrogance.

Confidence is vital, it makes people seem more reliable, capable and even attractive. Many people assume that to be confident they necessarily have to act like they know it all and indeed know it all better than everyone else. This attitude usually impacts very negatively, it comes across very much like the bluff that it is and is more likely to irritate than impress.

Confidence doesn't mean that you get up and shout everyone else down and pretend to know all the answers, in fact confidence can be just as much about the times when you don't know something.

Imagine a situation where you are asked a question and do not know the answer. Arrogant reactions would be to attempt to guess and present your guess as fact, to chastise the person who has asked the question or to spout a ream of waffle that doesn't really mean anything.

Do not make the mistake of thinking that people won't notice what you're doing. They will either be irritated or worse they will view all your abilities as potential bluff and this will negatively impact the way you are perceived in the business world. Remember, people talk to and look out for each other, if one person sees you trying to bluff your way through something they may well tell someone else, that person might tell two other people and so on.

If you don't know something have the confidence to say so but don't devolve into groveling for forgiveness or get upset about it. Follow up your admission with a suggestion about how the person who asked the question can get the answer, better yet promise to find out for them and return the answer at a later date.

You will come across much better in this way than bluffing or worse yet giving information

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