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huge risks if their inner voice keeps saying "you can do it".
(2) They are flexible enough to be prepared to live with unsteady and unpredictable income. Either they guard themselves against ups and downs by judicious savings or by jumping into the river and trying to swim against all odds.

(3) They have a dream to realize; a pet idea that they believe will work; They are willing to pump in every breath of theirs to bringing life to their dream. They are least concerned about position, status, respectability etc in the early stages of working to realize their dreams and they know that once they succeed, everything else will fall in place. Being the chief of their own little county is more covetable to them than being one of the ministers of a huge empire.

(4) They take pride in calling their own shots. It is not that they do not know the customer is the ultimate boss. They know they are answerable to their customers and other stakeholders. But, the difference, in their perception is that they have the freedom to choose which customer to serve or not to serve. By virtue of their risk taking capacity, they can exercise this freedom at will and be bold enough to face the consequences, unlike their baiters at the corporate ladder.

For people of above nature, it goes without saying that doing own business is best suited. They may wobble, tumble and may even fall down at initial stages, but by virtue of their burning spirit, they are bound to straighten up, walk and run to reach their destination successfully.

(C) PEOPLE WHOM ENTREPRENEURSHIP IS THRUST UPON THEM:

Thrust upon by whom?

Perhaps by their own misguided dreams of making it big, without the basic talents and grittiness needed for it;

perhaps by a twist of fate, they lost their jobs and based on the bitter experience in working under somebody else, they came to a conclusion that they too can be their own bosses and make a difference;

perhaps by a father-cum-business owner (or a father-in-law cum business owner) who bequeathed the business to the incapable, unprepared and unfit person to carry it along.

For such persons, it may be difficult to categorically state what the better option is. Some may falter, fail miserably and realizing their limitations comeback to the comforts of a salaried job. Some may still persist after a failure, learn from mistakes, gather themselves up and keep going so as to taste the fruits of success after a long drawn struggle.

Learn more about this author, C.V.Rajan.
Click here to send this author comments or questions.

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