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It used to be that if you wanted a mug or a t-shirt with your company logo and tag line, you went to a specialty promotional products company. You ordered hundreds or even thousands of one item with one design printed on it. And, you limited your color choices because the more colors you used, the more it would cost. However, new computerized printing technologies have changed all that. These days you can get your name or logo, or even your favorite photograph printed on just about anything. With these new technologies it doesn't cost any more if you print in one color or in full-color. The price is the same.

T here are still companies out there using older technology, such as screenprinting for t-shirts, mouse pads, and coffee mugs, or even offset printing for business cards, letterhead, and brochures. However, many new startup companies and forward thinking established companies are using new technologies to print these items, and getting great results.

The real benefits of these new printing techniques are low cost and quick turnaround. Instead of ordering a run of hundreds, you can order a single personalized item, saving you a large outlay of cash, and the possibility of ending up with a quantity of items that you never sell or distribute. Of course, you do pay a bit more per item for one-at-a-time printing, but it is not significantly more expensive. If you only want a few, your total cost will not be prohibitive.

These companies usually provide customers a way to submit artwork through their website. This allows the customer to save on artwork fees and cuts the time that it takes for artwork creation and approvals. Once the artwork is uploaded, the printing company merely works it into their template, for the item that you have ordered, and prints it. In about a week's time your personalized item arrives on your doorstep, for a reasonable price.

What kind of personalized items are being printed by these new companies? Small business will appreciate the small quantity orders available on www.vistaprint.com. This company offers custom designed business cards, brochures, letterhead, greeting cards, and other paper products. They provide an online layout program for customers to design these items. Vistprint also offers free business cards, using their wide range of standard designs. Free cards include a "Printed by Vistaprint.com" slogan on the back the card. However, for a little extra cash you can remove the slogan, get a glossy finish, and print on the back,

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