by Erica T. Barton

Created on: February 12, 2008

TEN STRATEGIES BEAUTY CONSULTANTS USE TO UP THEIR SALES:

Do you ever wonder how Mary Kay Beauty Consultants make money when there are so many out there? It's really simple actually, and by applying their strategies to your business, you can up your sales just as successfully as America's #1 Selling Skincare Company. Here are ten things a Mary Kay Consultant does to increase their sales:

1) THEY NEVER SHOW UP WITHOUT THEIR FACE ON. No matter what is happening in a consultant's life, they never leave the house without "their face on." In the Mary Kay world, this means making sure their makeup and skin is immaculate. Put simply, they must always look professional and be ready to represent their business. In addition, they must always carry products or catalogs in their purse and they must always be ready to make a sale at the drop of a hat. The same goes for you. If you don't "have your face on" and are not ready to make your sale, don't approach a customer. You represent your company, and you must always be sure to make that first good impression.

2) THEY NEVER DRIVE A DIRTY CAR. Mary Kay Ash once said "I've never seen a Dirty Pink Cadillac...and I better not." Although every consultant laughed, they all knew it was a warning from the woman in charge. The Pink Cadillac is one of the most important Mary Kay marks of success and keeping this "brand" shiny and pristine is important. In the same way, treat your brand with respect and make sure customers know what your company represents. Put your logo on everything and make sure it is something that represents what you and your company is all about.

3) THEY GET TO KNOW THEIR CUSTOMERS PERSONALLY. Your customers are your lifeblood, and if you don't get to know them, then you are no different from any of your competitors. By knowing your customers and celebrating the small things with them, you become someone they look forward to seeing and buying from.

4) THEY NEVER SELL THE FEATURES...THEY SELL THE BENEFIT. A customer does not want to hear what the ingredients in a product are unless they are allergic to it. What they want to hear is if the product they are looking at is going to reverse wrinkles or get rid of acne. This is an important lesson for anyone. If you go on and on about your product's features, you will soon lose your customer's attention. It is more important to tell your customers what your product can do for them then it is to go on about all the things that are included. All your customer wants to know

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