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Get a Widget for this titleTrade shows: Get creative with swag
Article Toolsunlimited budget, remove any item that is over $5. Highlight those that are $2 or under. Keep in mind that an effective, creative piece of swag should be something that you feel you may give away easily, and if each piece costs more than you're comfortable with, you won't want to part with these items, which defeats the purpose entirely.
Once you have settled on a few items, think about what your competition is going to be offering. Are you going to be handing out the same old thing? Do you think your prospect really needs another pen or coffee mug? Eliminate items that you know everyone is going to be handing out. By this point, you should have only one or two items that are both cost efficient, original and appropriate for your market. Now all you have to do is choose the colors, engraving, message, etc. that you want incorporate into that item. Note that sometimes that is as easy as printing your logo and website on a clear label and appending it to the item!
Lastly, here are a few ideas you can use to start your thinking process...
If you offer tech services, why not give away mini keychain USB drives with all of your company's info preloaded?
If your company does corporate catering, how about a well printed booklet on how to effectively plan the catering for large and small business meetings including suggested menus and budgets?
Do you offer bike repair services? Send your tradeshow visitors home with a single mini tool for their bike in a plastic case with your company's info.
If you own a travel agency, hand out a mini bottle of lotion in a clear plastic bag that meets airline requirements and use a sticky label to include your logo on the front of the bag.
With some pre-planning and some creative brainstorming, your next swag campaign will make your brand memorial, and help you convert prospects to loyal long-term customers.
Learn more about this author, Katriina L..
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Trade shows: Get creative with swag
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by Katriina L.
Creative swag doesn't just mean buying the newest, trendiest gimmick as as giveaway. Your swag is a marketing piece, and
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A recent study done of environmental factors completed at MIT brought to light some extremely interesting information. Here
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3 of 8
Trade show "swag" or free goodies are fun to collect but swag also has a serious purpose: more business. It's the creative
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4 of 8
The mention of swag around Australians and they get all misty-eyed thinking of the jolly swagman in their pseudo national
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5 of 8
Fill your bag with swag till it sags!
Entry-level employees do scavenge at trade shows for logo-imprinted banners, caps, flashlights,
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