Generally, blogs are simple web pages that consist of various short entries or posts. Seeing the potential that blogs had, many creative internet entrepreneurs developed the traditional concept of a blog into the various forms in which we see today. Company blogs, business blogs, political blogs, and music blogs are just some of the different, currently existing variations of the traditional weblog.

The number of blogs exploded when it was discovered that blogs could be monetized. In other words, when people found out that blogging (blogging is the writing of entries in, the addition of material to, or the maintenance of a weblog) could make them money, everybody jumped onto the blogging bandwagon. As a result many websites dedicated specifically to blog communities and blog postings popped up. These websites further fueled the blog explosion.

Company blogs, as stated above, are a variation of the traditional weblog. Basically, a company blog is a blog about the company that runs the blog. The blog will include information about new arrivals, company updates, and other public relations information. The blog will not include any information that a website will include (such as store locators, products for sale, etc.) if the company has a website. In addition to this public relation information, a company blog may tout is newest product and the greatness of that product.

When you read a company blog you need to be aware that all points of views and opinions expressed in that blog are biased. Keep in mind that I am not saying that the views and opinions expressed in the blog are necessarily bad. All I am saying is that information in company blogs is not objective. As such, you need to be careful when taking a company's word about the quality and necessity of one of its products.

Company blogs are a great way to get some quick information about the company. Remember, however, that the company controls what information is posted on the blog. As such, the company may present a topic as important when, in fact, it really is not all that pressing. From a public relations view, this could lead a potential customer to shy away from the company do to the customer's lack of faith or lack of trust in the company. However, the same argument can be made for any advertising medium used by the company.

Company blogs can be useful, but you have to understand their limits. Do your own research into whether or not the product touted or the information given by the company on the blog is credible. Doing so will insure that a company does not take advantage of your fickleness or naivety.

Learn more about this author, Marco Angioni II.
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