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The further I venture down the rabbit hole that is the world of freelance, I am learning the importance of being professional. I am often surprised at the amount of both clients and fellow-freelancers who do not employ professional tactics when it comes to a project. Simple things, such as answering an email promptly, meeting deadlines and providing necessary materials for a project, are often taken lightly and not treated in a manner that reflects the utmost professionalism. I take what I do seriously, and I treat my clients with respect and personalized attention. They are paying me, as a professional independent contractor, to provide them with a certain level of service. Making a name for yourself means giving your client a reason to remember you, and to come back to you for future work. ALWAYS at the very least do the following to ensure your service is professional:
1. Meet Deadlines. If you can't, let your client know ASAP. Remember, they are paying you to perform a service in a given amount of time. If meeting deadlines is difficult for you, think about extending the time frame with which you quote a project.
2. Answer Questions Promptly. If a client contacts you with a question, problem or concern, respond to them right away. Make it a habit to check your email several times a day (during "normal" business hours). Even a simple acknowledgment of having received their communication often puts their mind at ease and helps solidify a professional relationship.
3. Follow Up With Your Client. After the deadline has come and gone, after you've completed your client's contracted project, follow up to see if there is anything further you can do for them. Not only does this show that you take pride in your work and that you want to make sure that your work is satisfactory, but again, it also keeps you in the fore-front of their minds. They could be seeking someone to do more work for them, and by "reminding" them of your previous services, they are more inclined to ask you for repeat work.
Going that extra mile to exhibit a level of professionalism is something that can benefit both the freelancer and the client. Never be afraid to do what is necessary to set yourself apart from the crowd.
Learn more about this author, Lisa Rufle.
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