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Business plan: Staying true to your vision

With any business plan, whilst you may stay true to your core vision for it, there does need to be a degree of flexibility.

There are many issues that arise as a business develop, which, both through lack of original understanding and foreseeability, may call for significant changes within your business strategy. In addition to this the business will on occasions, be subjected to outside influences over which you, as the proprietor, have no control.

Take for example the vision that Bill Gates had, which was to build a software platform that meant consumers could access all of their computerised needs from one source. Whilst he still has one of the most popular and widely used operating system in the world, some of the add-ons he has attempted have fallen foul of anti-trust laws. Therefore, he has to adapt his vision to that which is considered legal, which in this case means selling the addition products as stand alone items, and allowing others into the market place.

The business vision should be broken down into component parts. Some of these must be flexible, whilst others will not be. Most of the non-flexible elements of your business vision will be emotional in nature. For example, the best; most honest; fairest.



The flexible elements will mainly be governed by outside sources such as economic; governmental intervention; technological advances and consumer demands.

The art of a good business plan is to not allow for rigidity in its totality. A good entrepreneur will maintain the truth of the emotional vision, but allow for flexibility for that part of the vision that forces may change.

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