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second dealership. She called the first dealership, within two hours of arriving home, in tears. She exclaimed that she liked the first dealer's SUV better, but went to the second dealership where she encountered a "magnanimous" sales representative. That is why she bought a vehicle she did not really like. The "magnanimous" sales representative had a very positive self-image and it projected to this customer, who was as a moth to light. Such is the attraction of a positive self-image.

Likewise, an individual with a negative self image will often come across offensive, sarcastic, or cynical. These are traits which drive business away. Many years ago there was a customer service manager for an industrial equipment company who, upon investigating his customer's application, discovered workers abusing the equipment. His own negative self-image presented itself as a sneaky, clandestine operation to the end that he jumped out from his hiding spot and said, "Aha, I caught you!" His lack of positive self image cost him, and the company that account for many years. The vice president of the company stated, "I like the company's product, but I will never do business with them again. I would rather pay more and buy their product from a competitor, on a broker basis."

It is clear that self-image plays a large role in the modern business world. Everyone is an ambassador for his or her company; a positive self-image ensures continued business as well as personal and professional growth. Those with positive self-image are more comfortable in social setting and lead more stable, productive lives.

Learn more about this author, Peter Lampros.
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