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Automotive history: The Jeep

During World War II the U.S. Army put out a call to manufacturers for a light weight, all terrain vehicle to transport troops. Willys-Overland and Bantam (The American Bantam Car Co) were the only ones to step up to the plate. Bantam beat Willys to the deadline and secured the first Jeep' contact in 1940.

The initial order was for 70 vehicles. The next 69 were slightly modified from the prototype and designated Mark II. Only one of the original 69 Mark II's has survived and is on display at the U.S. Army Transportation Museum in Fort Eustis, Virginia.

Willys, Ford, and Bantam all worked together and mixed and matched designs in the beginning. The Willys Quad and the Ford Pygmy were based on the Bantam design. The Quad had a powerful (for that time) 60 hp engine but was far too heavy for the Army's weight requirements.

Bantam would eventually be cut out of the picture and took issue with Willys-Overland pronouncing the awesome little vehicle was of their design. Bantam made it difficult for Willys to get the Jeep trademarked. This wouldn't occur until 1950.

Despite its weight, the Quad nevertheless was the closest to specifications and after the Army raised their weight limit, Willys-Overland was given the next contract. The contract was non-exclusive due to the high number of vehicles needed and Willys shared the design with Ford. Willys and Ford built more than 700,000 of these Army vehicles during WW II.

The first of the Ford GP's were born in 1941. The GP was thought by many people to have meant general purpose, but in truth it was just a manufacturing designation by Ford. The G stood for government and the P indicated the 80 inch wheelbase.

Jeep CJ's, two wheel drive Jeep station wagons (the first all steel) and trucks, and the Jeepster made their appearance right after WW II. Jeep would later make four wheel drive optional on the cars and trucks. Willys-Overland was bought by Kaiser in 1953. Under Kaiser, the CJ-5 made its debut in 1954 and went on to be produced for more than thirty years. The Wagoneer was born in 1962, and would be the predecessor of the Cherokee.

The American Motor Corporation bought Kaiser in 1970. AMC took the four wheel drive market and ran with it. Under AMC the Jeep would be given V-8 engines for the first time. The longer wheel base CJ7 was brought out in 1976 and for the first time; a CJ model was offered with a hard top and steel doors.

In 1987 the CJ series was discontinued and replaced by the YJ Wrangler series. The Wrangler answered


Below are the top articles rated and ranked by Helium members on:

Automotive history: The Jeep

  • 1 of 6

    by Tina Hartley

    During World War II the U.S. Army put out a call to manufacturers for a light weight, all terrain vehicle to transport troops.

    read more

  • 2 of 6

    by Joan Schroeder

    My first and lasting memory of the jeep is a trip I took as a young child into the rainforests of South America, in a black

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  • by Jacob Walker

    There is no other line of automobiles with more personality and more rugged strength than Jeeps. Jeeps are the all time

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  • 4 of 6

    by peterpan

    Whenever I hear the word Jeep, I am reminded of the public transportation we have in the Philippines. It is an all-around

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  • 5 of 6

    by Janet Farricelli

    Jeeps: outdoorsy, sporty and adventurous. Which other vehicles can match these qualities in a better way? If we take a closer

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Automotive history: The Jeep

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