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I always look forward to the Budweiser Super Bowl ads, most. Usually my favorites are the Clydesdale ones. I love Clydesdale horses and the beer wagon. I have since I was a child. It was my favorite part of rodeos when I was a child, when the Budweiser wagon came to town.

When the Clydesdales kicked their first goal on Super Bowl Sunday, years ago, I was their biggest fan. Not only did I enjoy it, but my brain went to work, trying to figure out how they did it. I still haven't figured that out. With so much technical equipment, and digital engineering, commercials and movies can do almost anything. It seems so realistic, though; much more realistic than when Superman flies or Spiderman jumps.

"Do they do that often?" one cowboy asks as they watch the horses play and the ball sails over telephone wires between poles for uprights.

"No, they usually go for two points." From that moment, I was a fan. I don't drink Budweiser beer, however. I don't like Budweiser beer. I do have an occasional one to help pay the costs of the ads, though.

Cost of ads is enormous. As much as they cost, one would think they would all be great commercials. One would be wrong, however. I didn't get it, but the one that was so controversial with the pretty girl with too much cleavage was fun, mostly because I like pretty girls and, uh, never mind. Do I remember what they were selling? Nope, but I remember the busty blonde. Imagine!

There are others that we remember, the one with rock, paper, or scissors, etc., but not as fun for me as the Budweiser ads with the Clydesdales. My favorite commercial with the Clydesdales was the one with the zebra under the referee's hood, watching re-runs to decide a controversial, challenged play.

"That ref is a jackass," one cowboy says to the other.

"No, I think that's a zebra."

That one cracked me and everyone at my Super Bowl party up, big time!

It wasn't on Super Bowl, but during the holidays; Miller Lite ran an ad where the Budweiser Dalmatian jumped from the Clydesdale drawn wagon into the Miller Lite truck's window and got a nasty look from the lead Clydesdale. That was funny! I hope they do a variation on that for this year's Super bowl, or Bud does one to refute it, maybe as the Dalmatian jumps back on the Budweiser wagon with a look of disgust on his face.

Whatever the Super Bowl game brings, we know there will be new and interesting commercials, and some may even be worth the cost of them. I don't think I've ever actually spent money based on any of the ads, except the occasional Bud.

Any guesses what the Clydesdale horses will be playing in the snow-covered fields, this year?

Learn more about this author, Will Kester.
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