The 5 Worst Marketing Article Mistakes and How to Fix Them.

Are you happy with the results your articles are generating? Are your

articles branding you as an authority? Are you writing about topics your

audience want and need? Do your articles target the right audience? Is

anyone reading your articles?

If you answered NO, you need this report. Get your articles read, your

readers responding, and your business growing.

Correct these typical marketing article blunders and watch your business

soar.

Words do two major things: They provide food for the
mind and create light for understanding and awareness.
Jim Rohn

5 Common Article Blunders:

1. Failure to use a catchy title. The headline and article summary

must grab and keep the reader's attention. Use keywords and phrases; let

your reader know in a snap what they will gain by reading the article.

2. Poorly formatting your article. Make your article easy on the

eye; use short paragraphs and sentences. Utilize white space to make the

article easy to read.

3. Making your article too broad or superficial in content. Each

article should cover One specific topic. It is better to broadly define a

single point than to loosely cover many. Write winning content, set

yourself apart from the competition and build a reputation as a credible

and competent expert. Decide on the ONE message or subject then do a bang

up job of it.

4. Omitting a call to action. Each article should have One purpose

and One most wanted response. Do not make the mistake of giving too many

choices to your reader or not asking for the order. Remember to simplify,

boil you message down to one most wanted response then ask for it on

every page.

5. Neglecting to include a bio box and link to your website access

is paramount online. Build trust and familiarity by sharing information

that allows readers to know you and connect with you. Never underestimate

the importance of access

Fierce competition in the marketplace demands that you use every tool you

can to stand out and be heard. We are bombarded with hundreds of

marketing messages everyday. Cut through the clutter, stand out, be heard

and gain the attention of your prospect. Marketers today must create,

distribute, and promote valuable content geared to their target market.

Begin today to execute content marketing programs. Start with the basics:

Help them solve a problem and deliver it in a format that will help your

reader succeed.

Learn more about this author, Laura Long.
Click here to send author comments or questions.

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