I used to teach the "Four Personality Types" in the "marketing" portion of my real estate classes. I've used this system for years. It's embedded into my brain. It is incredibly useful, and best of all it's simple and accurate. Find out for yourself!

I worked for a time-share company in the mid-nineties for a couple of years. Yes, been there, done that, worn that T-shirt! It was a great experience, too! The job was basically to get a couple to love you in less than two hours, so they'll buy the program from you. If you want to know if I believed in what I sold, I will tell you it was like selling gym membership. It is only worth it if you use it. Unfortunately, the eighty-twenty rule applies. That means only twenty percent of the members use it eighty percent of the time. Next time you go to your gym, look around. It's the same twenty percent! This formula is accurate. Unfortunately, I'm one of those eighty percent!

The company I worked for made sure all the salespeople were trained. So they paid a "professional" trainer thousands of dollars to come and train us over a weekend. He was great! He was an older gentleman, and he had a great personality. I think his first name was Floyd, but that's all I remember about him. I've kept the folder he gave us for years, but I only remember the "Four Personality Types" in my head. Everything else was pretty obvious stuff. Come to think of it, everything is obvious once you know and apply it. So here it is: (drum roll please)

The Four Personality Types:

1) The Drivers These are "driven" people. They measure everything by their accomplishments. They are about results. Drivers are the "risk-takers" of the world. They "release" stress every second of the day. They are easy to sell to. They see the big picture, and they want to be in charge. If you can show them the same initiative and results, they'll love you. Do you know a driver?

2) The Expressives These people are driven by "emotions". They are the social, artist type. They "feel" everything and are very imaginative. Expressives are somewhat of a risk-taker. They release stress very often, but not every second of the day. They can easily be convinced if you speak lively and get very artistic with them. They make decisions quickly, but not as quickly as drivers. Are you an expressive?

3) The Analyticals These people are driven by numbers. The engineer types. They sometimes are very driven, but they need proof, as in statistics and practicality

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