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Those who argue that natural beauty is important are not mistaken. Seeing and appreciating someone as they are without layers added on is very important, particularly in a romantic relationship. However, use of make up involves time and expense, two of the most valuable commodities in society, therefore if cosmetics don't make a woman more attractive then why do so many women use them? Are all these people simply wasting their time, cash and effort? Of course not.

Importance is attached to what we see and interpret about someone because there is a level of communication occuring. The message can be about professionalism, fashion, trends or musical taste. Make up can be used very vividly to give a specific message or it can be used by some women to move their own looks closer to a perceived societal ideal and so gain better levels of acceptance from those around them. Make up, like clothing choices, is a way that many people use to tell the world something about themselves.

It's important to bear in mind that make up and clothes are not just tools to fit in but can be used to stand out. Many sub cultures develop a style of make up and dress that is intended to symbolize a rejection of the mainstream and a way to attract others with a similar attitude.

Often in life when we change the way we look we are trying to communicate something to people around us and this can cover many different situations. Make-up doesn't change who you are it sends messages about who you are. Appearance is a facet of the deeply rooted human instinct to communicate and tell others how we think we fit into the world, who we are and who we want to meet.

A major aspect of life that is shaped by appearance is the work and professional environment. Women are relative newcomers to the general workforce and sometimes people forget that men have been molded over a long time to look a certain way for work. They know what kind of clothes to wear, what kind of clothes to avoid, how to wear their hair, to shave and choose toiletries. They also know how to speak, act and present themselves in the work place, in business social gatherings and then how to shake it all off for the time that is purely their own.

When a person turns up to work they want to wordlessly communicate with others. For example they wish their superiors to know that they are professional, capable and, if appropriate, approachable for customers. You could be all these things wearing a pair of worn out jeans and a shirt with

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