In the face of growing clutter of advertising messages
Here's your answer!

It is fascinating to see the myriad heads of "Communication", "Strategic Communications", "Communication Operations", etc within various companies.

The Marketing/Advertising landscape is littered with "goals", objectives", and "targets".

On what planet do these people live? Because despite these grandiose titles advertising/marketing still isn't efficient nor accountable!

Without a doubt the people in advertising to day are under trained why they don't even understand the word "communication".

There is no organization in the world, which is so utterly cavalier as advertising about the capability of the people it puts into managerial positions. Appointed one day and then making big spending decisions the next. As a result they are easy prey for sharp talking media salesmen and fast-talking Management Consultants who promise to reinvent advertising or "gold-plate" its functions.

Just listen to this little gem from the Editor of Media Week "both are prerequisites for a effective platform that have been missing from before, but there have been moans from some quarters about the difficulty of using the touch screen if you have "thick fingers". However, the biggest gripe is that the iPhone is currently a 2.5G product, not a 3G service"

Meanwhile, despite all the gibberish, it is clear that the on-line ad sector faces numerous obstacles, including the fact that public antipathy towards on line ads is becoming a major problem for the sector.

Disillusionment with on line ads is becoming more prevalent, many Internet users would be willing to pay to avoid ads being served on-line. The majority of people find on-line ads more intrusive than other forms of advertising!

Perhaps all this gibberish is designed to extract as much money as possible from the confused Clients before the Internet bandwagon becomes obsolete!

The point is that, without the use of any gibberish, there has been a far superior form of marketing communication available for many many years, however those master of gibberish, the advertising agencies have chosen to ignore it.

Current conventional mass media are weak conductors of knowledge and comprehension. This is because of a number of factors, however the main reason is; they are non-interactive communications vehicles, in other words conversations' cannot take place.

Communication research shows that interaction raises

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