It all started with the big summer movie of 2007 was Transformers but unbeknown to anyone about to attend cinema screenings something bigger was on its way and that would be tested in the trailers that accompanied this blockbuster. Shot with video cameras Transformers audiences got to see a trailer showing a party in honor of someone called Rob, the party is interrupted by a noise that draws Rob and a great number of other revelers on the roof of their apartment. It's here that they see in the distance a building destroyed, running from the roof to the streets they arrive just in time to be almost hit by the head of The Statue Of Liberty. The trailer ended with a date, that date was 18.01.08; no movie title no actors, nothing to help the audience figure out where to go from here in their quest for knowledge.

It is rumored that people attended multiple screenings of Transformers in order to see the trailer again; people recorded the trailer on mobile phones and posted it on youtube.com only to have it pulled down in minutes. And then still without a clue as to what was going on the news of the trailer made America's main news programs. A month later a young couples wedding website was so overwhelmed with hits it caused the site to collapse, amateur sleuths had drawn them to a website that shared the character names of two of the characters from the movie (both revealed in the trailer). Then in late August somehow the name Cloverfield became attached to this trailer. Since then the movie's producer J.J. Abrams and his team of media wizards have been playing games with the public and the media. But finally after what seems like an eternity Cloverfield is here.

Following in the footsteps of Cannibal Holocaust and more recently The Blair Witch project, Cloverfield is filmed on a personal camera, this camera being carried by one of the cast. The idea is to give you a feeling of the horror of the movie as a participant rather than a viewer. In short, expect a sequel and sooner rather than later.

Cloverfield starts pretty much with what we first saw in the movies first trailer, and I'm not going to float on the plot-line too much other than to say that New York is bought to its knees by something you'll only clearly get to see in the movies final minutes. The basis of the story however is a quest for Rob and three fellow party revelers as they make their way across Manhattan to find Rob's girlfriend Beth (whom Rob has an on and off relationship with),

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