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In today's sophisticated world where everything's digital and interactive, the humble paper coupon still reigns supreme with shoppers. Even the Internet offers shoppers great opportunities to find coupons. Here's some great places to hunt for coupons both online and off.

Coupon hunters very often overlook the Internet, despite the fact that it's a treasure chest of coupons and special discounts for just about any product imaginable.

The easiest way to start looking for online sources of coupons is a Google search. This helps you quickly locate those coupons you most frequently use, or the ones you need at the moment.

Begin with a broad search by using the keyword coupons. You'll usually find various listings for sites offering multiple manufacturers 'coupons similar to what you'll find in the coupon supplements in your Sunday newspaper. Be sure to check both the organic listings (the wider listings on the left side of the page) as well as the sponsored listings (the shorter listings running down the right side of the page). Just check the listings on the first 3 or 4 pages. Going any deeper is usually just a waste of time.

Next, you can refine your Google search by then using more specific derivative keywords such as grocery coupons, food coupons, soda coupons, dog food coupons or baby food coupons. You'll generally get results containing listings more focused on the product category you typed in. Once again, be sure to check both the organic and sponsored listings going 3 or 4 pages deep.

If you're looking for coupons for a specific brand name, search using keywords with the brand your looking for. Use search phrases like Burger King coupons, Ronzoni coupons or Gerber coupons. Generally, your search results will yield company websites where you can find the coupons seeking, or sometimes a landing page containing coupons for all the different brands that company markets. Your first few results will generally produce the coupon sources you need, so don't waste time looking past the first page.

A growing number of companies in all industries now feature company websites with special "Internet Only" coupons and offers. Tire Kingdom, a chain of tire and automotive service stores, has a website that features several "internet only" coupons that change weekly. Their website also lets you make an appointment online with the store nearest you. A recent visit to their website, saved me $130 on new tires and a battery. I was also able to make an appointment to have all the

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