2 of 3

Write now Article Tools

Page 4 of 4

when they walked into that store. From floor to ceiling, wall to wall, and front to back, I would scan as much as I could of the sales floor and make sure that everything looked as appealing, clean, and merchandised as was humanly possible.

Atmosphere doesn't just refer to how healthy the air in the store is. Does it look inviting? When someone barely looks inside, are they enticed to walk in further and explore what you have to offer? Is there decent music playing on the sound system? Even if there are no other customers in the store, does it look like a happy environment or a morgue? Think about these things. They are by no means trite.

Attitude is the biggie. I don't care how tired or hungover you are, how much your muscles ache from that early morning bout at the gym, always smile when that customer walks in your door and greet them. Acknowledge there existence, regardless of their appearance and temperament. This is the one that is especially critical when it comes to dealing with a customer that is unhappy with that purchase they made a day or two or even a week ago.

These three components are not necessary, they are critical. No matter how you slice it, if you have overlooked or omitted any one of these, that customer automatically becomes distrustful and skeptical. So strive to be achieving excellence in all three of these facets of your business whenever you can. This is a must if you have any hope of keeping your doors open to the consuming public.

Now go take care of that guy and his wife that just walked in your store - and smile.

Learn more about this author, David R. Michaels.
Click here to send this author comments or questions.

• << previous page
• 1
• 2
• 3
• 4

Add your voice

Know something about How to achieve customer sales and service satisfaction?
We want to hear your view. Write now!