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Writing to maximize search engine (SEO) results

and will get you more page views than the top ranked searches.

Continue to narrow down your keywords, focusing on things that people generally have trouble finding online. Switch keywords to get better results. Choose more specific keywords, and avoid generalities. For example, phrases such as "low fat brownie recipe" are far more targeted than "healthy baking," and will get you more traffic.

Use the Textalyser Tool

The Textalyser Tool will tell you which keywords you've used most often, and how they rank. This will show as a percentage of your total article. Use the Omniture Keyword selector tool to determine which keywords are being searched, then use the Textalyser tool to determine how high they rank in your article. Optimizing over 5% could be considered as spam by the search engines. However, anything below 1% probably won't be noticed. So try and keep your desired keywords between 1 and 5%. You can also examine your first page, as opposed to your whole article. If you find that any keyword on your first page is creeping over 5%, replace it with a synonym in a couple of places.

Use the TagCrowd Tool

The TagCrowd Tool is somewhat better than the Textalyser tool in some ways. It creates a visual tag cloud of your article. It groups similar words the way most search engines do. So it will treat paint, painter and painting as the same keyword group, whereas the Textalyser tool will treat each of these words as separate. The TagCrowd Tool gives you a graphic representation of which keywords in your article are most prominent. If one keyword is dominating the article, you may want to reduce it within the article. If a keyword you need to get traffic ranks too low, you should try to find another opportunity to use that keyword in the article.

Optimize Your Title

The title of your article is actually more important than the main text. Make sure that the important keywords are not only in your title, but are also at the beginning of your article. This is because search engines rank earlier words in your title higher. Also, if you write for a site which converts your article title to a URL, this will also affect your overall traffic.

Optimize Keywords at the Beginning of the Text

You need to make sure the beginning of your article contains a few instances of your keywords. If the keywords don't appear until further down the page, you won't rank as high on search engines. This is more important than filling your article with incredible numbers of a keyword or keyword phrase.

Optimize


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