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High quality writing has a wide variety of words, juxtaposed in a wide variety of ways. This causes problems when you're writing for the web. The best quality writing is very search engine unfriendly. Every time you break out your thesaurus you're throwing a curve ball at the search engine, which doesn't think in synonyms. Instead search engines look for repeat instances of the same word, or variation on a word. However, if you optimize for search engines by using the same word over and over again, your writing will sound bad. Here are a few tips that will to optimize your writing efficiently, and without destroying its quality.

Check the Yahoo Buzz Index

The Yahoo Buzz Index reports what people are searching about. It shows trends in searches. It can give you an idea of what's hot, and what's not. After you check the Yahoo Buzz Index, you can also check Google to see which keywords get very few results. This would be a good topic to write about, since there's a dearth of information online about that specific topic, yet there are a lot of people searching for it. You can optimize for the specific terms people are searching for.

Take Advantage of Latent Semantic Indexing

Many search engines now use latent semantic indexing, which searches on different variations of a term. For example, if you're looking up "optimize search engine" on Google, the search engine will also turn up "search engine optimization."

For example, I recently wrote an article on healthy baking. I had difficulty getting the instance of the term "healthy" over the 1% mark, in relation to the other keywords in my writing. That's because it's often unnatural to keep repeating the same word over and over again. Instead, you'll normally see a few instances of "healthy" and a few of "healthier" and "healthiest" and "health." Since engines like Google use latent semantic indexing, my article is more likely to come up high on a list of results in which "healthy" was a keyword.

Use Omniture's Keyword Selector Tool

Omniture's Keyword Selector Tool is an invaluable tool for optimizing your keywords. If you don't know which terms are really being searched, you may optimize for keywords that nobody's searching on. But you don't want to optimize for keywords which too many people are searching on. You'll never have a chance.

You can look to see which keywords and keyword combinations are really being searched. Also, try to optimize for terms which are getting fewer searches. Those keywords offer less competition,

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