amount of money
4. Make the reader curious to learn more...
A headline that would draws more inquiries would read:
"Correct your bad credit in under a week for less than $49!"
It solves a problem, does so quickly and shows how much money is involved. People relate to this appeal because it has a fundamental basis. Think about this when writing your page description and title before you submit them to the search engines. Read it yourself and make a determination if you would find the title interesting - if you don't, others won't. Your listing in the search engine should be compelling.
Meta Keyword:
The purpose of this tag is to define what keywords apply to your page. However, only some search engines will read this tag, and those that do, often do not place as great importance on it as keywords found in other areas of the page. Still, you should generally include a META keyword tag on your page within the area. An example of a meta keyword tag is:
Commas should separate each keywords or phrases. In general, list keywords in lower case. Avoid repeating keywords more than 3 to 7 times, and never list the same keyword twice in a row.
The Title:
The tag of your Web page is the most important HTML tag or element. All the search engines consider the keywords in this tag and generally give those keywords a lot of importance in their ranking system. Therefore, if you were to create one page with a keyword in the title tag, and another page with the same keyword in the body tag, the one with the keyword in the title will rank higher in most engines.
Many search engines use the HTML tag as the title of your page in the search results that appear to the user. What this means to you is that this HTML tag must not only work to your advantage for keyword scoring, but also must be compelling to the reader.
There are two elements to every Web page listing in the search engines:
1. Page title, which will be blue and an activated link to the site
2. Page summary description.
Of course both must be compelling, but the tag has a special relevance because so many search engines use it exactly as it appears on your page. The page description you offer in the META description tag will be used by some search engines. For this reason, the of the page is simply more important than the META description. An example of a title tag is:
Blue Widgets Sold Here
The Title tag should always be within the area and should be the first line within that area.
Quick tips:
1. Always use your primary
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