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In the stock market you must know to be careful when investing. Stocks up today and earning you money may be down tomorrow and losing your money.This uncertainty can make you a nervous wreck; don't let it. Be steady and armed with knowledge of supply and demand, get in there and lose or win a few hundred. Yet, honestly, how to make money in the stock market is the sixty-four thousand dollar question every investor asks. It can be done but it is risky and it takes a lot of hard work. So lets begin the learning process.

How do you begin?

You buy a share of a company that you feel is worthy, one that will be around for years and one that is not frivolous. Your first knowledge of this company will be your first impression when you hear of it. Maybe it is a company that has weathered the test of time and you and it have somehow grown up together. This company changes with the times while still keeping its reasons for being as fresh and exciting as ever.

Examples of what to look for in companies:

An example is coming to mind of two companies that the public can't seem to get enough of; Google and McDonalds. Both are favorites of writers. With Google information is only a click away and there's usually a McDonald's close by no matter where in the world you are.

Both are in danger of toppling. Any company can only get so big before its bigness gets to be problem and these two are big. Yet in an effort not to be overtaken by competitors they keep adding newer and better methods and ideas. Google, the best and easiest means of Internet searching for several years has expanded itself into ridiculous ways. It now more resembles an octopus with its varied ways of enticing and waylaying serious searchers to come hither and engage in frivolity.

McDonalds feeds us and has for years. I remember buying a twenty-five cent hamburger from them. Along with that, also at a very small price, were fries from freshly cut potatoes. They have not been left behind. They have expanded their burger ever so slightly until now it is so fat we can't bite through it without getting our nose full of mayonnaise and shredded lettuce.

Their prices have likewise grown but are reasonable. Why then is this company, as well as many of its customers, bulging a bit at the seams? Larger proportions and the use of trans fats is one answer. Now that the company knows these secrets' they are watching this giant company more closely.

In their favor they have listened to the pubic and have slowly made advances toward

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