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robots to think that they are generously sharing their link in order to get a higher SERP. Then most of them disguise the link as "." (dots) or other characters won't be earning human readr's attention easily. This way, they can keep their visitors for their own and get ranked higher on SERP.
White hat techniques take a longer time to take effect. However, they worth to be done and guarantees your existence in internet universe. We don't have to do them all at once. Do them one by one and we'll see the rise. Here are the techniques can help us to earn a decent PageRank thus make ourselves notified through search engines:

One of modern man's needs is information. It's the reason we explore the net and once we've found a source, most likely we'll stick to it and for quite some time, we don't look for another. That's why, content is vital. We can write anything that comes up in our mind. If we don't know how to write, there are numerous sources on the net as guidelines (information providers need information too!). When people find your page is useful, they will spread it. From word of mouth or type of fingers, your writings can go viral by providing something useful to the society. Don't forget the ideal keyword composition, it can ease crawler's duty in categorizing your site according to relevant search queries which generate potential visitors to your site. Keep your content up to date. Daily updates are recommended although weekly isn't that bad. A live site breaths and make activities and people should be able to see that.
Along with the increase of your site's pages, so does your chance to increase your PageRank internally. Those pages should point to the main index to give effect. Only remember to not creating empty pages containing links to main index or pages with low value or no real content. Too much of that and your site's being driven out of SERP.
Content or articles you made yourself can be published on numbers of sites, article directories that allow you to put your website URL in your signature or resource box. You can form a group in our website's subject, gather with some associates with similar interests and become active and known.
Lots of pages can increase your rank by linking them to your main page. Much better if those links are from other websites but from a similar interest. Negotiate with other webmasters in a common topic to place each other's link on the web page. For example, a web page designer could have a link to a hosting company, domain name provider, SEO tips website and they in turn links back to the web designer. This can create a one-stop solution to your visitors so they don't have to go somewhere else.
Final conclusion is, build your site not to achieve high PageRank, but more to help and contribute something to the community. When you give out something useful with good manner and decent methods, ranks will come by itself and business will go through. Many things you can control to optimize your site, but a lot more that's out of your hand and you can survive by keeping your records clean.
Don't expect shortcuts, ignore all those ads saying they've uncovered all the SEO methods and guarantees top position Google SERP as if they know better than the Google Guys. The best source to SEO and to come up in VIP SERP is in Google's website guide and it's free!

Learn more about this author, Louis Liem.
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