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after he knows some HTML tags (let alone its hosted on geocities). The mogul's blog receive thousands of unique visitors each day and every blind man can see its PageRank far away exceeds an unoptimized page that no one knows its whereabouts. Hence, the mogul's blog will have a greater influence towards your webpage than your friend's web page. There's a big chance also that the mogul's link will also increase your PageRank. Later news also mention that backlinks from a website that have similar or related content contributes more than a non-related web pages.

That's not all. The number of outgoing links on the page that links to your page also takes effect. It means, if the mogul's site above only has 5 outgoing links and one of those links directs to your site, it is better than if the mogul's sitehas 8 outgoing links. So the conclusion is, it is better to have links from a higher PageRanked site, but it is even better if the site has fewer outgoing links where one of those links points to your site.
Now after we realize thatPageRank somehow holds most of the keys to our success in the internet universe, the next thing to do is how we get PageRank doesn't block our entry. Efforts to increase our site's visibility on SERP are called Search Engine Optimization (SEO). There are two kinds of SEO, white hat SEO and black hat SEO.
Black hat SEO represents all kinds of methods intended to misguide search engine crawlers or robots in order to increase our site's rank. For example, another thing Google takes into consideration in determining our rank on SERP is our keyword density. The ideal portion is 3-8% of the total words in our page. If "cellphone" is our keyword, and our article is 400 words length, it needs to appear 10 to 30 times. Often, we couldn't make up a story containing the ideal amount of a keyword. So we write those keywords and making them invisible by human readers but visible by search engine robots by attributing them a same color as the background color. This way, robots will find your article ideally tagged and giving it a higher SERP and at the same time, human readers don't feel that a certain word is too repetitive.
Another black hat technique is by disguising outgoing links as characters won't be seen by human readers. It is important to have web pages linking to you, but it matters also for us to link to others. Black hatters don't want people to navigate away to another person's page by clicking the link on their site. But they still need

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