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You can have a perfect website powered by number one theme builder, hosted in an exclusive hosting company worth thousands of dollars a year. Inside, you may offer high quality content and useful downloads people cannot live without. But after months online, you feel that you've paid too much for your auto responder service because you can do your follow up email by yourself since you can still hand count your e-mail subscriber.

When building a brick and mortar store, location becomes the most considered aspect. A good location makes people see your store thus make a visit and finally purchase something. While in the world of internet based business, a good location is determined from your search engine position ranks. If you're out of top 30, your business doesn't exist because not so much chance people will see your link.
One of the factors having big impact on Google's SERP (Search Engine Position Ranks) is its PageRank. Since Google is dominating the search engine universe and most people use it as their entrance to the internet, its algorithm has become an obsession for most people tuning up their site to get the highest PageRank possible and being on SERP's top-ten.
So, what is PageRank?
PageRank is one of important criterias Google consider when placing an address on SERP based on its relevancy with a certain query. It is originally developed by the Google Guys, Sergey Brin and Larry Page in their paper "The Anatomy of a Large-Scale Hypertextual Web Search Engine". The basic algorithm to calculate PageRank is based on the common "word of mouth". Somebody who is more important or famous will have everybody else talking about him/her and referring him/her as a source. Alternatively, in academic world, a research paper with more citations from other research papers is considered more important than the ones having less. The more research papers citing from your research paper, means yours is the source of many others thus making yours very important. Therefore, PageRank's basic calculation is based on how many "citations" a web page has from other web pages, or how many are referring to you as their source. With each link to your page, comes a pearl. More pearl can buy you a better placement on SERP on a certain search query.
However, the Google Guys also concern about where the link comes from. Let's assume you have two links, one from a famous blog mogul (you dropped a comment on his/her blog) and the other one is from a webpage your friend just made right

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