Building trust between you and your audience is all about building credibility. Visitors want to know who you are and why they should bother reading what you have to say. One of the most important pages on your website is the "About Me" page, but most people give it little thought and rarely spend time updating the information.

This is a mistake.

Here are ten top tips to help you get your About Me page right.

Tip #1 Get the Page Structure Right

The About Me page should have four parts.

Part 1: The first paragraph should be a summary of you and your experience. Many readers won't get beyond the first paragraph, so you must make sure it gives them a good idea of who you are and why you are a credible source of information.

Part 2: The next few paragraphs should put flesh on the bone. They should give the reader more details about your experience and expertise. This could be education, previous jobs, books you have written, people you know, places to which you have traveled, your hobbies, awards you have received, etc.

Part 3: The third part should provide supporting material that verifies what you have told the reader. This often includes testimonials, links to articles you have written on well-known websites, photos or videos that support your claims, links to your books' Amazon.com pages, etc.

Part 4: This part should contain your contact details.

Tip #2 Write It for Your Audience

Keep the content relevant and interesting for your target audience. Make sure you let them know that you understand what their problems, opportunities and goals are, and that you have the knowledge and experience to help them get results.

Tip #3 Make It Interesting

This is not a CV for a job interview. It should be entertaining and engaging like everything else on your website. Provide anecdotes and insights into your life and thinking so your audience feel like they know you.

Tip #3 Make Sure It Is Accurate and Honest

A survey conducted by a recruitment company in London revealed that there was inaccurate information on a staggering 76% of the CVs they received. Don't be tempted to lie about your background and achievements on the Internet. There is a good chance you will be found out and your credibility will be blown to pieces. Assume that everything you publish on the Internet is there forever, so make sure it is accurate and honest.

Tip #4 Include a Photo

You wouldn't try to sell something on eBay without including

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