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Perfume perfume, perfume. Derived from the Latin phrase per (through) fumus (smoke). Perfume has been an integral part of our society right from as far back as 3000BC. Egyptians are the first documented in history to have used scents such as myrrh and frankincense in conjunction with ceremonies and religious rituals. From Egyptians to Persians, Greeks, Romans, Eastern Cultures and right through to today's modern times perfume has continued its evolution.

Within the cosmetics industry perfume is estimated to be valued at around 25 billion for the year 2006. So how long was it to be before our icon celebrities caught on to the money making craze.

In June of 1987, British actress Elizabeth Taylor released her first perfume "Passion". A sensual, romantic, and elegant oriental scent, critics marked the fragrance as doomed from the word go. Elizabeth Taylor however, believed they had found a niche market and in 1991 Elizabeth released her second fragrance "white diamonds". White Diamonds became an international success. The scent still remains a strong contender within the market today. Elizabeth did not abandon her new found money maker at that, she further released black pearls, Diamonds and Sapphires, Diamonds and Emeralds, Forever Elizabeth, Diamond and Rubies and Gardenia. For spring 2007, Elizabeth Taylor went on to slam early critics rereleasing her fragrance "Passion" with a reimaging and new marketing campaign. Elizabeth's continuing success rattled the previous market dominators of Chanel, Estee Lauder etc. and truly earmarked the entrance of the celebrity status within the perfume industry.

A young, vibrant and sexy Jennifer Lopez decided that with the peaking of her musical career and her notability within the film industry it was now a good time to join the bandwagon. In 2002 Jennifer Lopez made her debut to the perfume market with her first fragrance "Glow by J Lo". The fresh and clean smelling scent became an over night success and the pivoting point for a serious of spin off glows such as "Miami Glow", "Love at first Glow" and "Glow after dark". Along with Jennifer's highly popular glow range, the Latino goddess also introduced a whole new body line incorporating moisturizers and bronzing products. Jennifer did not limit her perfume and cosmetic sales solely to the glow line. The business smart woman also created scents such as, "Still", "Live", "Live Luxe" and recently released her new scent for 2007 "Desire". Jennifer remains involved in the process

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