by Carol Gioia

Created on: December 08, 2007   Last Updated: March 05, 2008

Christmas is more than a date on the calendar, it is a season of the heart. External forces cannot dictate when and how we celebrate Christmas.

For some, Christmas is a religious tradition. They celebrate the birth of Jesus, following the timetable of events illustrated in the bible and holy scripture. Each week, when they attend church, they renew their focus on the real spirit of Christmas. What we consider the "commercial" trappings of Christmas are viewed from a different perspective. They decorate their houses with a tree and a nativity scene. Christmas lights have a deeper meaning, which overrides the excess of public displays. They are preparing to received Jesus into their loving hearts. Their generosity of spirit overflows and they celebrate the joyous season by gifting those they love.

For others, Christmas is celebrated without the religious overtones. Nevertheless, it is acknowledged as the season of loving and giving. Santa Claus is the focal point. Dear, jolly old St. Nick, who sneaks into homes and surprises the occupants with their hearts' desires. Houses are lit up to insure Santa will find his way. Wonderful parties and celebrations bring friends and neighbors together, and coworkers play "Secret Santa" for each other. Good will abounds as frenzied shopping sprees insure loved ones will have the best surprises under the tree, and the best Christmas ever, to store away in their memories.

We work hard throughout the year to guarantee a good Christmas. When our children ask for something which exceeds the budget, we will say, "Ask Santa Claus," as if the merry old elf's overindulgence is somehow more permissable. When we purchase a new home, the first question we ask is, "Where will we put the Christmas tree?" Christmas is on our minds all year long.

Can we fault businesses for doing the same thing? If you knew in a couple of months there would be thousands traipsing through your establishment, you would want to be prepared. You would want to get a "jump" on the season.

Years ago, it was tradition to put up the tree on Christmas eve. Over time, we have done so earlier and earlier, in order to be prepared. Are businesses not mirroring our own anticipation and excitement? We complain, but we are out there, in the thick of it, wanting to have access to the best choices available to lavish generously on our loved ones.

In previous generations, gifts and food were homemade. Christmas was a year round endeavor, as it took time to prepare everything from

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