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to identify my market, first. I brainstormed and asked myself what my photography goals were, who I wanted to photograph age groups, styles, genres, etc. and made lists. Through this, I figured out I wanted to focus on young adults who wanted to have fun and enjoyed dressing up, aspiring models, high school seniors who enjoyed an edgier style, and brides and grooms who wanted artistic storybook style wedding photography.

Now, I had to find out if anyone else in the area was doing this. I found out who all of the local studios and photographers were that I could and then began contacting them with the help pf friends and family who were willing to aid me in gathering the necessary information. I didn't exactly sound like a teenager or a mom old enough to have a high school senior. Once the information was gathered, I discovered very few photographers, if any, was in the market of photography I wanted to pursue.

I had found my niche.

Finding your niche can be difficult, but it is absolutely necessary. You have to figure out how much competition you have and how saturated the market is. Sure, there are tons of photographers out there (and many more people who think they are photographers), but if you possess a style and approach no one else does, you have found your special place, especially if potential clients out there like what you have to offer.

Now, I had to figure out how I was going to market directly to these individuals. Being on a budget meant I couldn't purchase mailing lists, have post cards printed (besides, who really reads those anyway), and mail them out. Again, I found myself brainstorming, asking myself where these particular people could be found, what they liked to do, where they went, etc. Since most of my target market was young adults and older teens, I knew they would know how to use a computer and would most likely be on the Internet somewhere.

I then added keywords and a well-written description to my website, added it to search engines and online directories specific to photography and went about creating as many online profiles as I could to bring attention to my website. Instead of using the Internet to get people to contact me, directly, I used it to drive visitors to my website and thus contact me from there. I wanted potential clients to have an idea of my work before they contacted me for information. Potential clients who have no idea of a photographer's work has no idea what to expect and also has no respect for your work as they

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