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Static landing pages are an important part of Internet marketing. Unlike dynamic landing pages, static pages are search engine friendly, which brings more traffic to the page.

Dynamic pages, which use scripts, can pass personal information about the user, but are not easy for the search engines to index. Static landing pages are easy for the search engines find and index. The search engines also evaluate relevancy of the site. The site content must be relevant to the keywords.

Google has changed the rules. Only one Adword ad for an URL will be displayed. That makes it hard for affiliates who are promoting the same product to get their ad displayed.

Most article directories will not allow affiliate links in articles or in resource boxes. This limits the effectiveness of using articles to market affiliate products.

One solution to these problems is to create landing pages on your server to presell the customer before sending them to the product site. These landing pages may contain reviews or more information about the product.

Search engines bring traffic to the page. The job of the landing page is to convert that traffic. Landing pages have one function. That function is to get people to take action. The action may be to purchase a product or to enter their name and email address.

Internet marketers like static landing pages because once they are in place, they are easy to maintain. They can be optimized to specific keywords. If the domain name includes the keywords, this can increase the search engine page ranking.

Static landing pages can be a single page to sell a product, obtain viewer's information or serve as a gateway to other pages.

These static pages can be used to collect email address to build your list. They can also be use to sell an affiliate product or your own product. They have their own page rank.

The Internet offers an overwhelming amount of information. You have mere seconds to capture your viewer's attention. First impressions are important. Viewers evaluate if the site is simple or complex. They determine if the site is relevant to their search query.

Landing pages should be simple. There should be no flashing graphics or other eye candy. There should be no links or other distractions for the reader. The purpose of the page is a single call to action. This may be to sell a product or to collect information.

There has been lots of research and testing to find what makes a good landing page. The success of the page is determined by the percent of

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